Straight & Narrow are an alcohol-free craft beer company who create honest 'full flavour beer, minus the alcohol, to keep their customers feeling positive'.
Working closely with the founder, we set out to create a clean & bold brand that would easily stand out against the ever growing competition in the alcohol-free beer industry.
We achieved this by combining simple strong colour schemes with a visual typographic system that could be applied to can designs & packaging, the product photography and a launch campaign.
We worked with Straight & Narrow to create the name, visual identity and product packaging for this new brand.
