We were approached by Jean-Paul, the head of IFA Paris to create an identity for 'Unthreaded', an exhibition with a focus on sustainability and ethics within the fashion industry.
Each artist was tasked with creating a range of pieces using the thread from previously discarded and unused clothing.
We created a simple outlined typeface as a nod towards the idea of unthreading. This saw the 'thread' or lines of the letters being pulled off screen or retracting as though they had been unpicked.
This 'un-threaded' style was carried across all of the visual identity for the exhibition, using this to create iconography as well as graphic elements that could interact with the imagery.
We created a simple outlined typeface as a nod towards the idea of unthreading. This saw the 'thread' or lines of the letters being pulled off screen or retracting as though it had been unpicked.
This style was carried through to create iconography and to interact with imagery.
